“Coming soon” is a dead end. Use patterns that trade value for signal.

Patterns

Problem ledger + opt‑in for updates by use case
Mini demo (GIF/clip) + “Tell me if this solves X”
Template download + email capture (aligned to your ICP)
Pricing intention picker (self‑select plan archetype)
Roadmap vote (rank what matters)
Early‑access guarantee (limited cohort)
Founder office hours (short form + Calendly)

Where Chromosome helps

Swap patterns as components; track conversion per pattern.
Segment on capture and route to the right next step automatically.
Iterate without a CMS overhaul.

Checklist for your page

One primary CTA and one soft CTA; both above the fold.
Proof substitute: show outcomes or a teaser demo instead of promises.
Segment capture: role, use case, urgency; keep it fast.
Accessibility: clear headings, high contrast, keyboard navigation.
Analytics: track scroll depth, CTA clicks, form drop‑offs.

Example layout (wireframe)

Hero with promise + soft CTA
Proof or mini demo
Pattern block (choose one of the seven)
Social proof substitute (logos, credible signals, or advisor quotes)
Footer with privacy, contact, and minimalist nav

If you’re migrating from Webflow/Framer, start by embedding Chromosome and swapping one pattern at a time; measure deltas per pattern.

References

1. Nielsen Norman Group. Progressive Disclosure in UX Design. https://www.nngroup.com/articles/progressive-disclosure/ - Supports gating information, avoiding overpromising, and revealing details only after intent is shown.

2. Nielsen Norman Group. The Value of User Segmentation in UX. https://www.nngroup.com/articles/user-segmentation/ - Research-backed justification for role-, use-case-, and urgency-based capture on pre-launch pages.

3. Baymard Institute. Form UX Best Practices: Conversion and Drop-Off Reduction. https://baymard.com/research/forms - Primary research supporting short forms, microcopy clarity, and reducing friction in early intent capture.

4. CXL (Conversion XL). Pre-Launch Landing Pages: How to Validate Demand Before You Build. https://cxl.com/blog/pre-launch-landing-pages/ - Directly relevant to mini demos, soft CTAs, roadmap voting, and early-access mechanics.

5. Google Research. Micro-Moments: Why Intent Beats Attention. https://www.thinkwithgoogle.com/marketing-strategies/micro-moments/ - Independent framework supporting intent-driven CTAs (“Does this solve X?”) over passive signups.

6. W3C. Web Content Accessibility Guidelines (WCAG) 2.2. https://www.w3.org/TR/WCAG22/ - Authoritative accessibility standard backing checklist items on contrast, keyboard navigation, and headings.